This advanced social media course will help you develop a social media strategy for your business or project. You’ll learn how to maximise your social media efforts through building a solid plan that’s suited to your business. You’ll also learn how to reach and engage your current customers or clients and find new audiences. We’ll help you build creative content strategies to stand out from your competitors and drive engagement and action. You’ll leave knowing exactly what you’re doing and, most importantly, you’ll know how to measure success and analyse the performance of your content.

Who is this course for?

This course is ideal for those of you who are using social media already but don’t have a clear strategy in place. You’re not clear if you’re doing it right and need some focus, structure and a solid plan to improve your social media activity. This is suitable for small businesses, start-ups and social media managers for larger companies who need a strategy to ensure social media success.

Course content

Our courses are small group workshop-style training sessions delivered in English. Covering different learning styles, the workshops are interactive and fun, containing a mixture of presentations from the trainer, discussions, group and exercises and plenty of time for questions.

• What a social media strategy looks like
• Setting social media objectives
• Understanding your audience
• Choosing appropriate networks
• Building and managing online communities
• The Content Challenge - building your content strategy
• How to engage your audience
• Measuring success and improving performance

Course takeaways

• Our social media strategy template which you’ll complete for your business during the course
• Clear understanding of which networks are appropriate for your business to use
• Understanding of how to create customer personas
• A content strategy full of new ideas
• A measurement template for start recording data