Social Media Marketing + incl. individual follow-up session

Level: Advanced

You are fully aware of the importance of social media and you’re already using it for your business.

However, if you’re not sure how to make the most of it or don’t understand how each network can help you make a real impact with your customers, it can be a lot of wasted time and effort with poor results.

If you’re lacking a social media plan, stuck on what to publish or keen to grow your followers and engage them we can help!

What will you get out of the course?

• Your very own social media strategy for your business
• Understanding of how to measure and analyse performance
• Know how to create customer personas
• New content ideas to stand out from your competitors
• A plan to grow your audience and find new customers
• A comprehensive bank of social media resources and templates to help you implement your strategy

Don’t worry, we won’t just leave you there!

Once you’ve had some time to implement what you’ve learned on our course, you’ll meet up for a one hour individual training session with the same trainer, where you’ll have the opportunity to review your social media activity, receive feedback, ask questions and learn even more.

Course Details

Our courses are small group workshop-style training sessions delivered in English. There are presentations from the trainer as well as individual and group exercises. The follow-up session can be held in person or via Skype depending on location, and we recommend that your follow up takes place between 2 and 4 weeks after the course.

Meet your trainer Kerry here - and get a Social Media tip!

Program

9:00 SOCIAL MEDIA STRATEGY

• Introductions
• The social media landscape
• A strategic approach
• Setting objectives

10:00 SOCIAL NETWORKS

• Facebook business pages
• Newsfeed optimisation
• Instagram & Hashtags

11:00 coffee break

11:15 FINDING YOUR AUDIENCE

• Facebook advertising
• Building audience personas

12:00 SOCIAL MEDIA CONTENT

• Engaging your audience
• Building a creative content plan

13:00 lunch

13:45 MANAGING SOCIAL MEDIA

• Useful tools (scheduling, content creation, monitoring)
• Community management

14:15 MEASURING PERFORMANCE

• Facebook Insights
• Google Analytics

15:00 A PLAN FOR YOUR BUSINESS

• Put together your own social media strategy
• How to do a social media audit

15:15 Q&A

15:30 FINISH