25 nov 2010 kl. 15:30 - 17:00
Gothersgade 55, 1123 København K
The next five years will hold more change for the advertising industry than the previous 50.
- IBM Global Business Services
The advertising industry is experiencing unprecedented turmoil. New structures are emerging, new ways of working, new kinds of agencies.
I have spent the past year examining these changes and talking to agencies and individuals at the forefront of this reordering.
I will present my key findings at this informal gathering, to be followed by a brief Q&A session and a chance to discuss where things are heading with your peers.
Some key themes:
The emergence of the creative technologistThe importance of cross-agency collaborationThe rise of the empowered consumer
Visit the project site at Agency Future.
Follow the project on Twitter.
More about me.
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