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Agency Future - Where next for creative agencies?

25 nov 2010 kl. 15:30 - 17:00

Cinemateket, Gothersgade 55, 1123 København K


The next five years will hold more change for the advertising industry than the previous 50.

- IBM Global Business Services

 

The advertising industry is experiencing unprecedented turmoil. New structures are emerging, new ways of working, new kinds of agencies.

I have spent the past year examining these changes and talking to agencies and individuals at the forefront of this reordering.

I will present my key findings at this informal gathering, to be followed by a brief Q&A session and a chance to discuss where things are heading with your peers.

Some key themes:

The emergence of the creative technologist
The importance of cross-agency collaboration
The rise of the empowered consumer

 

Visit the project site at Agency Future.

Follow the project on Twitter.

More about me.

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