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Agency Leadership Forum - CPH 001

Afholdt event

Agency Leadership Forum - CPH 001

Fra DKK 1.950,00

Sted

Dato

11 apr 2024 kl. 16:00 - 20:00
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Beskrivelse

From Targeting to Tailoring: How Data Ownership is Reshaping the Media Landscape

The demise of third-party cookies (let alone the emergence of AI) is reshaping the advertising and marketing industry, necessitating a rush towards data ownership, privacy-centric approaches, personalised content creation and innovative marketing strategies & solutions to deliver relevant, engaging and effective messaging.

As Google finally begins to close the cookie jar, the gap between those who can continue to deliver and measure digital content/advertising — and those who can't — will grow wider. So what does this mean for agencies, marketers, and brands?

Join us on April 11 for The Agency Leadership Forum, where industry experts will share and discuss ways to…. unlock first-party data, deliver engaging experiences, enhance customer relationships, evaluate omnichannel strategies, and more

Topics / Themes:

Reach: Without third-party cookies advertisers are scrambling for a way to reach their customers and prospects online. Any tools, examples or case study that has explored alternative methods for targeting and tracking user behaviour while respecting user privacy and consent?

Contextual targeting and how can it be used to ensure ad relevance?

  • Pros & cons

Personalisation & Privacy-First Approach:

How should you embrace a privacy-first approach that delivers more effective, authentic advertising experiences for customers?

    Permission based:

    Permission-based marketing is gaining importance over interruption marketing strategies, emphasising personalised and value-driven consumer interactions - How are agencies helping brands navigate this landscape?

      Marketing Mix Modeling or Media mix model?

      • Performance measurement - Analytics and attribution based on third-party cookies will be non effective. Welcome to the rise of Media Mix Modeling (MMM).
        • Thoughts on MMM vendors and new tools like Google’s Meridian?

      Data Ownership - Benefits & Challenges for the agency / brand relationship

      • Data & analytics tools

      • Consolidating data

      • eCommerce / social commerce

      Adapting to Privacy Regulations:

      In response to evolving privacy regulations and consumer demands for data ownership, how are agencies helping brands navigate the changing landscape?

      Paid, Owned, and Earned Media: Understanding the interplay between paid, owned, and earned media channels is essential for effective digital marketing campaigns.

      • Leveraging Owned Media**:** Discuss the power of owned media.

        Leveraging Paid Media: Examine the future of paid media for performance vs. brand building / awareness.Leveraging Earned Media**:** Explore strategies & tactics for earning media through relationship building with podcasters, bloggers, journalists and influencers.




      ________________________________

      Get inspired to… 

      Learn how other agencies are…

      Discover new ideas to improve…

      Join us for an exclusive gathering to hear how agency leaders are adapting their strategies to focus on first-party data and discover alternative methods for targeting and tracking user behavior while respecting user privacy and consent.


      Lokation

      TwentyThree Headquarters , Sortedam Dossering 7E, 2200, 2200 Copenhagen

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