In a market where over 18,000 games were released on Steam in the last year alone, studios often find themselves struggling with positioning chaos and store page guesswork. 

To address these challenges, Infinite Hype and Games Denmark are collaborating to host an intensive, day-long Marketing Masterclass on January 20th, led by international industry experts. This workshop, curated by global marketing leader Edd Newby-Robson, is designed specifically for teams and studios that need to move beyond marketing theory and into high-impact execution. By bringing together professionals from many different studios, we aim to strengthen the Danish game marketing discipline through learning and networking.

The day is designed to ensure that all participants will come away with practical takeaways to immediately implement in their studio. 

This event was made possible with the generous support from NIMBI and the IT-University of Copenhagen.

Morning program: 

• Truth and Positioning: Edd Newby Robson (Avalanche, EA) will help you define your game’s value and analyze market opportunities.

• Discovery and Conversion: Ignacio Varas (Raw Fury, Avalanche) will teach you how to master Steam store optimization - from tags to imagery - and learn to track spend effectively.

• Communities and Influencers: Arthur Tolmie (Pixel Helix, Frontier Development) will support you in building a sustainable community and creator strategy that respects your resources and player attention.

• GTM Strategy: Erinrose Sullivan (EA, Ubisoft) will lead you in integrating everything into a Go-To-Market plan, focusing on critical milestones and effective vendor or publisher collaboration.

Afternoon program:

The afternoon program will be based on the four topics in the morning and will be divided into two tracks, where the participants in each track will work extensively on their chosen topics. 

The day will conclude with an opportunity for participants to network and discuss what they have learned throughout the day, as well as connect on challenges, solutions, and mutual professional interests. 

This event is hosted at Auditorium 2 at the IT-University of Copenhagen, which has generously offered its spaces for the event. 

Lunch, snacks, and coffee/tea are included.