“FROM MEDIA MONITORING TO MEDIA INTELLIGENCE: Using Growth PR to progress from data to insights”
Media monitoring can be both tedious and exciting. Once you have a system to automate the tracking of coverage about your brand and your competitors, you gain time for strategizing. Knowing how to analyse and interpret data related to the outcomes of communications work allows you to identify themes and insights based on what drove certain metrics. Instead of simply tracking the volume of your media coverage, studying the impact that it has made on your business is the difference between doing what is expected and doing what works.
The system of Growth PR connects PR to business growth. Especially after the past year, there is an urgent need for communicators to attribute success to tangible business outcomes. This session is meant to help communication pros move from media monitoring to media intelligence, so you can see how your efforts are impacting the business you represent. Kelly Byrd will introduce you to the four pillars of Growth PR and the best metrics and KPIs to measure earned and owned media. She will also demonstrate how to analyse charts related to those metrics to find actionable insights.
If you are feeling overwhelmed by the task of showing your value to executives with metrics that you are not sure how to interpret, join this session.
ER DU BILLETHOLDER TIL MEASUREMENT DAY 2021 KONFERENCEN, KRÆVER DET IKKE EKSTRA BILLET AT DELTAGE I VORES 'VIRTUAL'-ARRANGEMENTER!