Neuro-insight – hjerneforskning og markedsføring

20 mar 2019 kl. 09:00 - 10:15

Danmarks Medie- og Journalisthøjskole, Emdrupvej 72, 2400 København

Neuro-Insight are world leaders in neuroscience-based market research, delivering high quality projects in brand communication and media strategy.

In this presentation Heather Andrew, CEO Neuro-Insight, London, will talk about how neuro-imaging research sits alongside other more traditional methodologies, what it can offer and how the outputs can help clients deliver more effective communication. Using a range of examples and case studies she will present some key understandings about the brain and the implications for both brand owners and media owners.

Neuro-Insight use a unique methodology called Steady-State Topography (SST), developed originally by Professor Richard Silberstein and his co-workers at Swinburne University in Melbourne. Neuro-Insight is still headquartered in Melbourne under the leadership of Professor Silberstein, but has been operating commercially as a market research company since 2005 and now has a permanent presence in the US, Europe and Asia-Pacific, delivering global research capability.

As a neuro-marketing company, we’re here because we want to make ideas work. Science is at the heart of everything we do, but what really matters to us is making our science accessible and our findings actionable. We believe in collaboration and respect creative thinking; using our understanding of the brain to maximise the impact of our clients’ ideas.

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