Talk host Alec Leach to discuss the difference in consumer behaviour on the concept of luxury fashion
The new definitions of luxury: is sustainability shaping a difference in consumption patterns?
Luxury is changing from exclusive notions / logomania / celebrity endorsements to holding the principles of sustainability as a core ethos: design for longevity, heightened transparency into their value chain, preferred materials, and artisanal craftsmanship.
As consumers become more educated and look to brands that are both elevated in quality and design excellence, will this see a greater shift in not only brands moving into the luxury sector in order to tap into this new educated clientele but also to implement more responsible practices in their business.
Exploring this shift in luxury from both a brand perspective, retailer perspective and a publication perspective we look at whether luxury and responsibility can be parallel experiences.
The talk will take place at the official Zalando x Copenhagen Fashion Week venue, The Royal Danish Playhouse.