The Future of Protein

Why would you ever eat a burger made entirely from plants?

David Pedersen will give an insightful and humourous talk about the current situation of the protein market. Perhaps he will even take it to the future and tell you, why you want to eat that plant burger!

Protein is essential to the human diet and with a growing populations in many parts of the world, the demand for protein will grow accordingly. From a market perspective this could be seen as an opportunity. After all everybody´s gotta eat!

More and more of this demand for protein has been met with increasingly intensive meat production. But this production presents us with certain challenges. As the UN writes: “The livestock sector emerges as one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global.”

Presented with such a challenge and need for reevaluation, is it even possible to generate a stabile and sustainable supply of protein?

A new industry of alternative protein is emerging to court our tastebuds. A cluster of companies being backed by visionary entrepreneurs including Bill Gates, Richard Branson and google-founder Sergey Brin. They bring bold names such as “Beyond Meat” and “Impossible Foods”, the companies both have the vision and monetary muscle to win over hearts, minds and market shares across the globe. How will the market react to this new industry?

Let David be your guide to the possible and very necessary answers to these questions about such important matters as the future supply of burgers and others sources of protein...