There is a crucial step in the brand-building process that’s often rushed or overlooked. It’s the part after strategy is done but before design begins — the messy/magic middle, where ideas risk getting lost in translation.

For design to be more than just pretty stuff, it needs to be rooted in a solid strategy. But translating words into visuals is not always an easy task.
— Marie Dissing, Senior Designer

Strategy into identity
In this talk, we zoom in on that step, and through the lens of brand worlds, share how we turn strategy into identity, and how this tool helps to align teams, clients, and creatives around a shared vision that not only looks good, but feels good too.

Speaker – Marie Dissing
Marie works as a senior designer and project lead at Barkas. Her interest in design was sparked as a teenager, flipping through fashion magazines at the local kiosk – this curiosity, paired with a longing for leaving the small town where she grew up, sent her on a journey around Europe before landing back in Copenhagen.

Speaker – Cecilie Stjernholm
Cecilie works as a copywriter and brand strategist at Barkas. She initially embarked on her career journey with the intention of becoming a designer, but soon realized that her true passion lies in crafting compelling narratives and telling brand stories through writing.

Practical Information
– We open the doors at 18:45
– We'll also be serving refreshing kombucha and wine to keep the vibes flowing throughout the event!
– This talk will be held in English.

Ladies*, Wine** & Design
* Our event is open to EVERYONE. We only promote female and non-binary speakers.
** Alcohol is optional.

INSTA: @ladieswinedesign_CPH
WEB: ladieswinedesign.com/copenhagen

Sponsor
This event is sponsored by HK Graphic Communication and the cultural funds from VISDA.