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Measurement Days Virtual #2

Event ended

Measurement Days Virtual #2

From DKK 250.00

Description

“NÅR COOKIEN FORSVINDER – Sådan kan du (stadig) måle, om jeres website virker”

Cookien, som vi i årevis har målt kunderejser og brugen af vores website ved hjælp af, er under pres. Nye cookie-regler betyder, at brugerne i højere grad vælger cookie-tracking fra. Derudover udfases brugen af 3.-parts cookies hastigt i store browsere som Safari, Chrome og Firefox. Det skaber store huller i vores datasæt og gør det vanskeligere at måle trafik, effekt og forbrug af content.

Hos Turisme.nu har Lars K. Jensen implementeret nye cookie-fri måleværktøjer, der supplerer og kvalificerer data fra Google Analytics. I hans oplæg får du et overblik over nuværende privacy-venlige alternativer og specifikt Plausible, som Turisme.nu anvender med stor succes til for eksempel at analysere og optimere brugerrejsen i hvert eneste trin.
Fra et meget brugervenligt begynder-perspektiv rettet mod professionelle kommunikatører får du frisk inspiration til jeres webanalyser og hvordan I får styr på links, URL-struktur og ikke mindst effektmåling af jeres website uden den samme brug af cookies som før.

Dette oplæg henvender sig både til nye og garvede website analytikere og kommunikatører, som ønsker at blive klogere på alternativerne efter cookien.

DENNE EVENT ER GRATIS AT DELTAGE I, HVIS DU I FORVEJEN ER BILLETHOLDER TIL ÅRETS MEASUREMENT DAY KONFERENCE DEN 28. SEPTEMBER!

https://measurementdays.dk/vir... 

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