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Measurement Days Virtual #3

Event ended

Measurement Days Virtual #3

From DKK 250.00

Description

”HURTIG INDSIGT, HURTIG ACTION – Den korte vej fra måling til handling rykker Toldstyrelsen fremad”

Ikke al måling kræver månedlange analyser eller avanceret metodebrug. Toldstyrelsen blev etableret i 2018 og fra starten har pressechef Jesper Thorndal Moll fokuseret på at basere pressearbejdet på en aktiv brug af data og indsigter.

Hans ambition har hele tiden været, at setup’et først og fremmest skulle være overskueligt og kunne håndteres af presseteamet selv på et kvarters tid om dagen. Fremgangsmåden har hjulpet Toldstyrelsen til at komme hurtigt i gang med at måle – og erfaringerne, de gør sig, bliver således anvendt til gradvist men stabilt at hæve ambitionsniveauet for kommunikationsarbejdet.

Metoden har allerede givet ledelsen og presseteamet en solid forståelse af, hvem der skriver om styrelsen, hvad de skriver og i hvilke medier. Hør Jesper Thorndal Moll fortælle, hvordan dette overblik hjælper i tilrettelæggelsen af den fremtidige kommunikation og sikrer retning og motivation i teamet.

DENNE EVENT ER GRATIS AT DELTAGE I, HVIS DU I FORVEJEN ER BILLETHOLDER TIL ÅRETS MEASUREMENT DAY KONFERENCE DEN 28. SEPTEMBER!
https://measurementdays.dk/vir... 

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