This social media course provides an overview to the social media landscape and how it now relates to business marketing, advertising and culture. You’ll learn about the major networks in the Danish market, Facebook and Instagram, and how to set up your accounts and get started. You’ll learn the ins and outs of Facebook to become confident in publishing, page management, where to find key performance data and how to interpret it.

Who is this course for?

This course is ideal for those of you who have not yet started using social media and are keen to get started so you can market your business and grow your networks. Or, if have taken the first steps but feel a little lost as to how to move forward, this course is also ideal for you.

Course content

Our courses are small group workshop-style training sessions delivered in English. Covering different learning styles, the workshops are interactive and fun, containing a mixture of presentations from the trainer, discussions, group and exercises and plenty of time for questions and 1-2-1 time with an expert.

• The social media landscape today
• How can social media help your business
• Getting to know Facebook and Instagram
• Setting up business pages and optimising your accounts
• Publishing and best practice
• Growing communities
• Content planning and engagement tips
• An introduction to Facebook Advertising
• Useful social media tools to help you

Course takeaways

• Our simple social media strategy template which you’ll complete for your business during the course
• Clear understanding of which networks are appropriate for your business to use
• A bank of new content ideas for your business
• Good knowledge of Facebook and Instagram for business and the practical skills needed to manage your own social media activity